May 12, 2011
My degree in school was not photography, it was marketing and law. Now marketing yourself to the world is how any business begins it’s success.
Now! Some helpful books to keep you up-to-date with ideas and the growing marketing efforts.
1. For increasing yourself on the web got to
These business directories help you in ranking and are often time what people see first when they search for anything.
This is easy and free, may take you a few days to get registered but ultimately free.
2. Remember you can’t be everything to everyone, else your nothing to nobody.
Find a niche in your market. Just be a wedding photographer in marketing,if other things occur great but you will only market one thing. It’s better to be known to everyone for one thing than be a little bit for many things.
There is a great bible verse on this principle, Luke 16:10 “he who is faithful with little will also be faithful with much,” it’s ok to start off with little, but soon after much care it will grow into other areas.
Don’t try to be it all take one area and become known for that, perfect it and other opportunities will occur, slowly but surely.
3. Advertising/marketing is an investment
But be wise where you put it, do your research. Ask around
Do not be afraid to invest back into your company because every dollar you do, has potential to make you more.
Be smart ask questions, share your journey, everyone has a beginning where was yours?